TOKYO (Reuters) -Japan’s Honda (NYSE:) Motor reported a surprise 15% drop in second-quarter operating profit on Wednesday, missing analysts’ expectations as it suffered a heavy sales decline in China.
Japan’s second-largest automaker said operating profit was 257.9 billion yen ($1.68 billion) in the July-September quarter, marking the company’s first year-on-year profit decline in seven quarters.
The profit compared to 302.1 billion yen in the same period last year, and the 427.2 billion yen average of seven analyst estimates in an LSEG survey.
The company maintained its full-year operating profit forecast of 1.42 trillion yen.
It said in presentation materials that its April-September sales result was lower than that of last year mainly due to pressures in China that offset higher vehicle sales in the U.S. and Japan.
Honda said last week its global vehicle sales shrank 1.5% to 2.8 million over the first nine months of the year, as a hefty 29% drop in China and a 6% fall in Asia and Oceania outpaced a stronger performance in its major U.S. and Japan markets.
Honda is especially losing ground in China, the world’s top auto market, which was its biggest sales and production market from 2020 until 2022.
The company suffers from a rapid shift by consumers to electric vehicles, hybrids and plug-in hybrids made by Chinese brands. These brands have attracted local consumers with low prices and software-loaded vehicles.
Honda has been scaling back its workforce at joint ventures with Dongfeng Motor and Guangzhou Automobile Group this year and has halted production at some of its plants in a bid to make its operations more efficient.
The company has fared better in the U.S., reporting a 9% rise in vehicle sales over the first nine months of 2024.
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