Stock

Amazon reveals its first color Kindle e-reader after years of development

By Greg Bensinger

SAN FRANCISCO (Reuters) – Amazon (NASDAQ:AMZN) on Wednesday announced its first color Kindle e-reader following years of effort to bring the more immersive device to market.

The ‘Kindle Colorsoft’ carries a $280 price tag that compares with similar devices from other manufacturers available on Amazon in the range of $149 to $330. The Colorsoft relies on LEDs and other technologies to achieve the color display, according to a company statement.

Amazon had tried in prior years to develop color e-readers using eInk — the technology available in its standard Kindles that requires minimal battery power. The Colorsoft will have a roughly eight-week battery life, compared with up to three months for its latest generation Paperwhite e-reader.

The Seattle retailer also unveiled a new Paperwhite with a 7-inch screen, measured diagonally, two-tenths of an inch larger than the most recent generation’s. It also revealed an updated Kindle Scribe e-reader, which allows users to jot onto the screen with a stylus and convert that into more legible text.

Users’ in-book notations can be summarized by artificial intelligence software that can convert pages of notes into bullet points, the company said.

Amazon is still the market leader in e-readers, commanding more than three quarters of the market, by some measures. The devices are built to last for years and the company has said it sells them for close to cost, making money when people purchase books or other reading materials.

The COVID-19 pandemic fueled a surge in e-reader use, as many libraries stayed closed to enforce shelter-in-place policies but still offered wireless downloads of e-books.

Kindles are often put on sale during discount events, such as Prime Day. The Colorsoft will ship to customers on Oct. 30 and the new Scribe will ship on Dec. 4.

This post appeared first on investing.com

You May Also Like

Editor's Pick

Sen. JD Vance (R-Ohio) and Minnesota Gov. Tim Walz (D) will face off Tuesday night at a CBS News vice-presidential debate in New York....

Latest News

A North Korean defector who escaped to the South more than a decade ago was detained after attempting to cross back into North Korea...

Economy

A U.N. human rights group confirmed Hamas’ leader in Lebanon, who was recently killed by Israeli strikes, was their employee.  Fateh Sherif was killed...

Investing

Astron (ASX:ATR) and Energy Fuels (TSX:EFR,NYSEAMERICAN:UUUU) have completed the establishment of a joint venture to advance the Australia-based Donald rare earths and mineral sands...

Disclaimer: balanceandcharge.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2024 balanceandcharge.com

Exit mobile version